Position Overview

We are seeking an experienced and strategic Remote Healthcare Marketing & Patient Engagement Manager to lead, develop, and execute marketing initiatives that drive brand awareness, patient engagement, and organizational growth within the healthcare industry.

This role will oversee marketing operations, digital outreach, patient communication campaigns, and healthcare-related content strategies while managing a collaborative, high-performing team. The ideal candidate is a proactive leader with strong analytical skills, healthcare marketing knowledge, and experience managing campaigns from concept through execution.

Responsibilities

• Lead, mentor, and manage the healthcare marketing team while setting clear goals and performance expectations
• Develop and execute integrated healthcare marketing strategies across digital and traditional channels
• Oversee branding, educational content, and patient outreach initiatives
• Drive digital marketing campaigns including SEO/SEM, email marketing, social media, and paid advertising
• Collaborate with clinical, operations, and business development teams to align marketing efforts with organizational goals
• Analyze patient engagement metrics, market trends, and campaign performance to support strategic decision-making
• Maintain accurate reporting, analytics, and marketing data entry within CRM and automation systems
• Manage marketing budgets and allocate resources to maximize ROI
• Oversee healthcare CRM systems and marketing automation platforms to improve patient experience and operational efficiency
• Establish KPIs and reporting dashboards to measure campaign success
• Coordinate with vendors, agencies, and healthcare partners to support initiatives
• Ensure compliance with healthcare communication standards and privacy regulations

Qualifications

• Proven experience in healthcare marketing leadership or management
• Strong leadership, communication, and interpersonal skills
• Strategic thinker with hands-on campaign execution experience
• Knowledge of digital marketing, analytics, and performance measurement tools
• Strong organizational, administrative, and data entry skills
• Ability to manage multiple projects in a fast-paced healthcare environment
• Experience with CRM systems, Google Analytics, and marketing automation tools
• Bachelor’s Degree in Marketing, Business, Healthcare Administration, or related field preferred

Benefits

• Fully remote work environment
• Competitive compensation package
• Flexible scheduling opportunities
• Paid time off and wellness support
• Health, dental, and vision coverage
• Retirement savings and matching programs
• Professional development and training opportunities
• Collaborative and supportive leadership environment
• Career advancement opportunities